Eccotemp Rebrand
A scalable brand system delivered under executive scrutiny after prior attempts failed.
- Role
- Lead Designer · Brand Owner · Stakeholder Manager
- Timeline
- Multi-month rollout across channels
- Tools
- Illustrator · Figma · FigJam · Photoshop · InDesign
- Focus
- Systems thinking · Implementation · Human-centered UX
Overview
I led a complete rebrand—modernizing the identity from an illustration-heavy mark into a clear, scalable system usable across packaging, web, video, and product experiences.
Problem
The existing brand was inconsistent and hard to scale. Leadership needed a direction that matched the company’s goals and could unify customer touchpoints.
Constraints
Significant stakeholder involvement and scrutiny; required rapid iteration and strong rationale for design decisions.
Process
- Facilitated discovery discussions with leadership to define goals and constraints.
- Developed multiple directions and iterated based on feedback loops.
- Formalized the chosen direction into a usable system (typography, color, layout, usage).
- Created documentation and assets to enable consistent execution across teams.
Solution
A cohesive brand identity system that improved consistency and made execution across channels faster and more predictable.
Impact
Successful alignment with leadership after two external firms were unable to land on a direction that satisfied requirements.
Reflection
In future work, I’d pair the visual rollout with lightweight UX standards to ensure brand and product experience evolve together.
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