Eccotemp Rebrand

A scalable brand system delivered under executive scrutiny after prior attempts failed.

Brand System Stakeholder Alignment Executive Review Identity System Multi-Channel Rollout

Overview

I led a complete rebrand, modernizing the identity from an illustration-heavy mark into a clear, scalable system usable across packaging, web, video, and product experiences.

Problem

The existing brand was inconsistent and hard to scale. Leadership needed a direction that matched the company's goals and could unify customer touchpoints.

Constraints

Significant stakeholder involvement and scrutiny required rapid iteration and strong rationale for design decisions.

Process

  • Facilitated discovery discussions with leadership to define goals and constraints.
  • Developed multiple directions and iterated based on feedback loops.
  • Formalized the chosen direction into a usable system for typography, color, layout, and usage.
  • Created documentation and assets to enable consistent execution across teams.

Solution

A cohesive brand identity system that improved consistency and made execution across channels faster and more predictable.

Impact

Leadership alignment where two prior attempts had stalled.

The direction earned executive approval after two external firms had been unable to satisfy the requirements. The result was then formalized into a reusable identity system for packaging, web, video, documentation, and product-facing experiences. Post-rollout performance metrics were not available, so the supported outcome is alignment and system adoption—not a claimed revenue lift.

Reflection

In future work, I would pair the visual rollout with lightweight UX standards to ensure brand and product experience evolve together.

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